Every business constantly seeks ways to grow and prosper. One of the best ways to ensure continued success is to find ways to improve customer services. A contact center vendor is a surprising and simple way to elevate a business’ customer service standards. Below are some signs that your business could use a 24/7 contact center vendor.
Customer Retention
In today’s economy, consumers often want instant gratification. This means that in some cases a customer may want advice, service or assistance outside of the typical 9 to 5 workday hours. Unfortunately, if you miss a customer’s call, they are unlikely to leave a message or call back another time. Additionally, the chances of that customer returning in the future drop dramatically.
While we often think of growing the customer base as the force that makes a business grow, it is equally important to leave a good impression with the customers that you already have. Being available to field calls after hours is a simple way to convey to your customers that your business has the flexibility to address their needs or concerns at a time that is convenient for them. At the same time, your business will avoid negative interactions with customers, and encourage them to return in the future.
Simple Way to Cut Costs and Save Money
As a small business grows, so does the number of daily tasks and responsibilities. At some point, it becomes nearly impossible to keep up with all of all of the items on the daily to-do list. Consequently, important job duties, such as positive customer engagement and customer service can become less and less of a priority. However, hiring additional staff to handle calls and perform customer service tasks is a huge investment, especially when you take into account other expenses that come with hiring staff, such as insurance, paid time off, and other benefits.
If your small business cannot afford to take on new staff members but needs help handling customer calls, a call service can be the perfect solution. A contact center gives businesses the benefit of customer service at a lower cost.
As mentioned above, when a customer’s call isn’t answered or if they don’t receive quality customer service, they are much more likely to develop a negative impression of your business. One bad interaction with a customer can lead to horrible reviews online, which will almost certainly result in lost business.
Contact Centers provide your business with customer service that is highly qualified and professional. Those positive impressions can help build your company’s reputation and will be reflected in customer reviews and feedback. Not to mention, with better customer satisfaction and reviews, you’re more likely to attract additional business.
Focus on Other Aspects of the Business
While customer service is undoubtedly an important aspect of running a business, there are dozens of other things that need attention as well. Not to mention, customer service may not be your strength in ensuring that your company runs smoothly. If that is the case, it may be beneficial to you to defer these interactions to a contact center that specializes in customer care. This allows you to focus on other important elements of your business, without being interrupted by frequent calls. The amount of time you save being off the phone can be put to good use in dozens of other productive ways!
Improve Your Business’s Professionalism
In many circumstances, telephone interactions are the “second face” of your business. Through phone calls, you interact with your customers of a personal and individualized basis, address their problems, provide valuable information and find solutions that ensure the customer leaves satisfied. For those reasons, it is essential that these interactions leave your customers with a sense of professionalism and satisfaction.
Unfortunately, if you’re juggling all of your business’s phone calls with all of the needs of your company, you may not leave that sense of professionalism with the customer. They may feel that the conversation was rushed or that you were not willing to listen to their concerns or questions. Not to mention, if there is a flood of calls, some will be missed while you’re on the phone with other customers. With a contact center, there are no missed calls and there is always plenty of time to hear out what the customer has to say.
Director of Business Development
With over 25 years of experience, Peter oversees the marketing, sales and account management for Anserve. He is an expert in customer service and strategic business growth, leveraging his knowledge to help businesses optimize revenue using efficient procedures.
